David Wilson Automotive Group

The David Wilson Automotive Group specializes in the retail sales and service of vehicles and related automotive products. The organization is characterized by its strong emphasis on customer service, customer loyalty and retention, as well as its excellent reputation in the automotive industry.

HISTORY:

The David Wilson Automotive Group had its beginnings in 1983 when David Wilson, the new general manager of Toyota of Orange, purchased 25% of the dealership. Between 1983 and 1985 sales volume increased from 2,500 vehicles per year to over 8,000 vehicles per year, with their "customer service first" approach quickly resonating with consumers.

Since then the Wilson organization has grown from one Toyota dealership with 90 employees to seven Toyota dealerships, three Lexus dealerships, three Honda dealerships, an Acura dealership, a Ford dealership and a Mazda dealership - now supporting nearly 2,000 associates. The David Wilson Automotive Group is one of the top ten public or privately owned automotive groups in the country.

PHILOSOPHY:

The David Wilson Automotive Group attributes much of its success and growth to their strong emphasis on customer service. A large percentage of the company's business is due to owner loyalty: completely satisfied consumers who return for a new vehicle year after year. The Group prides itself on providing each consumer with an outstanding automotive experience - always meeting or exceeding the customer's expectations. While others are simply looking for a return on their investment the Wilson Automotive Group understands that a return on an investment is really more a return on a relationship, with customers and employees alike. The Wilson Automotive Group realizes the importance of building a rapport with each and every customer so they will continue to return to the dealership, and feel comfortable sending their family and friends as well.

Of prime importance in obtaining customer loyalty is first creating and maintaining employee loyalty. The majority of our management staff has been with the organization for over 5 years; and many of our employees have been with us for 30 years or longer. The philosophy of the Wilson Automotive Group is "Treat your employees as you want your customers to be treated. Satisfied employees create satisfied customers." We want our associates to consider us their extended family and make working at our dealerships a lifelong career. This is a unique philosophy in the automotive industry - one which has made the Wilson Automotive Group a respected leader. It has also enabled the Group to achieve rapid growth while maintaining the personal relationships which are so important to employee and customer loyalty.

The Wilson dealerships continue to excel, expand and receive awards from manufacturers and their communities for outstanding integrity, service and customer satisfaction. Every customer is considered a part of the David Wilson Automotive Group family.